There is a great article on Common Sense Media about "What's Hot for Back to School (And How to Handle It)" with some great information that parents ought to know about things like streaming video, Google+, YouTube Poop, e-Readers and more. It's one thing to market to adults who at least have the ability to look beyond the ruse (if they choose to), but marketing to kids, be it cereal, toys, technology or websites is sneaky work on the part of companies vying for dollars and loyalty at this time of year and especially in this economy. When this happens, any site that helps us see beyond the ploy and into what things really are is a good thing. Common Sense Media does a great job at helping us do that with regard to technology and media.
If you haven't checked out Common Sense Media, don't miss it. It's an easy, free read...you can subscribe to it or like it or just check it out on occasion, but one thing I know...you'll learn something new every time.
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